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Kings of Data Collection

In the world of technology, one company can enter the industry of another.

For example; The insurance companies, having to underwrite risk for their policies to customers, use historical track records of human behavior. A company creates a wearable smart device, smart thermostat and a smart alarm – and boom – you have the collection of big data. That company, which originally was in the market of product development, can now enter the insurance industry by selling off the data it has collected.

Obviously you all know by now that I enjoy making very future-intense predictions. So did Nikola Tesla. Though I don’t have the technological clairvoyance he did I can still take part in creative predictions that are at least somewhat in line with current evidence. I usually stand alone when it comes to my rants about how the Xbox One is going to eventually be doing things within the gaming industry that is impossible on the PS4.

In the news you may have heard about the new Microsoft band. If you haven’t, Matthew Miller writes a great post on its features: The new Microsoft Band: More comfort, more tech, and more data. This is what made me think about the insurance industry and how these devices are of value because of the data they collect. Now of course privacy laws must evolve along with the devices humans interact with. But if you fear having your data collected fear the government, not private enterprise, and read about the PRISM program.

Tech wars are a very funny thing. You see people who are ostensibly good with technology but then they hate a tech company as if it was a football team their entire family was against. It is almost as if no technological innovation will cure their hate.

If you love technology but hate Microsoft, the next 10 years are going to be a painful process of epiphany. Data in the 21st century is what oil was in the 20th, and Microsoft is set up perfectly to capture it.

One thought on “Kings of Data Collection

  1. Andrew Hansen says:

    And yet, at the end of the day, I don’t want to be marketed to. Once I upgrade my system, (waiting for Direct X 12 titles to start showing up) I will be opting out of Microsoft creating an Advertising ID for me and I will not be linking my installation to a Microsoft Account. I prefer using the traditional local user accounts and I do not want to have my data tracked for marketing purposes. Anonymous usage gathering for engineers to improve the product is one thing, to actually identify me as an individual and sell my habits to companies for marketing purposes is unacceptable and the fact that it’s on by default is down right sleazy on Microsoft’s part. I saw this coming though. The transformation of the UI in the XBox 360 from the fast simple blades to the bloated ad riddled tile UI proved that ad revenue was too much of a temptation for Microsoft to put the user experience above their profit margin.

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